About book.ly


The story of book.ly is short and ongoing. Founded in 2009 in response to the outrageous costs of college textbooks, book.ly provides a vital service to students and readers alike: a simple platform to help to save money when buying books. Whether it's an eBook, a rental, or the real McCoy, our goal is to make buying and selling books easier, faster, and more cost effective.

The average book.ly user saves a whopping 60% on book purchases and for college students who spend an average of $900 per year on textbooks, that amounts to over $500 in savings.

Though book.ly helps users save on all kinds of books, our specialty is college textbooks. With up to date information for over 1,500 schools across the country, book.ly is an essential tool for any college student. Without even looking at a syllabus, students can instantly find their books for the semester at the cheapest price available. Finished with a book at the end of the semester? Use book.ly to fetch the highest buyback prices for added savings.

Our Team


President
IGOR PEDAN

B.S., M.S. Computer Science | Brandeis University, 2005

After graduating from college, Igor had a lot of books that he didn't need anymore. Before book.ly, they just stayed on his shelf collecting dust. Now, Igor's slowly been raking in the cash by selling the books individually. He most recently parted ways with everyone's favorite throwback textbook, Data Structures and Algorithms in Java. It was a tough decision, but for $50.00, he thought it was worth it. When he realized he needed the book to code the site, he decided to buy it back. Luckily, it only cost him $45.


Chief Executive Officer
ROMAN PEDAN

B.S. Economics, B.S. Computer Science | University of Pennsylvania, 2010

Roman started working on book.ly with his brother when Roman was a senior at the University of Pennsylvania where he was a student in the Wharton School and the School of Engineering and Applied Science. Having graduated, Roman no longer uses book.ly to buy his textbooks, but that hasn't stopped him from using it to save on everyday novels! When he's not working on book.ly, he loves having a book, a chair, and preferably a beach to read at. He's currently working his way through Bryan Helyar and John Burrough's Barbarians at the Gate and is always looking for good recommendations. Be sure to send some his way.


Director of Development
JOE VALLE

B.A. Media Studies | New York University, 2010

Joe joined the book.ly team in January of 2010 as the Director of Development. Joe continues to work to expand book.ly's reach and functionality, ensuring that book.ly is affiliated with all of the most reputable online book vendors. He graduated from the Gallatin School of Individualized Study at New York University with a B.A. in Media Studies.


Director of Marketing
LISA CUESTA

B.S. Economics | University of Pennsylvania, 2010

Lisa joined the book.ly team after graduating from the Wharton School at the University of Pennsylvania with a B.S. in Economics. Having studied and worked in high finance, Lisa knows the importance of frugality. Having also led NHSMUN, one of the largest high school Model United Nations conferences in the US, as Secretary-General, Lisa has shown a passion for helping students. In her role as Director of Marketing, she combines these interests, helping to ensure that students are well informed about their textbook purchases.


Creative Director
GEORGE ZHANG

B.S. Marketing, Management & Organizational Behavior | New York University, 2012

George is book.ly's resident designer and brand guru. He joined the team in the summer of 2010, and has played a crucial role in redefining the look and feel of book.ly. George considers graphic design his passion - he learned how to use Photoshop at the age of twelve and has been enamored ever since. When not working over a digital canvas, George enjoys gallivanting around the world (e.g. Florence, at left), cooking, photography, and playing the piano.


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